The final design

Branding a new business

The brief was to design a modern logo for a startup landscaping business.


The logo would be used to market the business with flyers, cards, uniforms and signage on cars and trailers.

The design needed to portray a natural line to symbolise the landscape, so I came up with a logo that had a tree line made from segments of a circle. The client requested the use of a nature colour palette, so with this in mind I played around with the green, brown and blue colours before settling on the final design.

Colour combination 1
Colour combination 2